The burning question for consumers will undoubtedly be: “How can I tell when a particular commercial practice is unfair?” The Unfair Commercial Practices Directive simplifies the answer to this question. Certain commercial practices are ALWAYS prohibited under the Directive throughout the European Union while the legality of others can be determined by applying clear and common criteria. This section provides simple explanations of the criteria and many examples.

If you've been cheated, don't despair! There are mechanisms in place to help you resolve a dispute with a trader – even across borders.